About Callum Bennett

Searchpedia is my personal field-notes blog: the checks I run, the shortcuts I avoid, and the things I have changed my mind about after doing the work.

The bar-and-laptop setup is real enough. Some notes start over coffee, some between tasks, and more than a few at a quiet bar in Thailand. That lived-in mess is part of the point: this is not a company knowledge base or an agency pitch.

Why the site exists

I want practical SEO education to stay freely available. Searchpedia is run as a nonprofit educational project; it does not sell consulting packages or pretend every answer is settled.

If I get something wrong or a note goes stale, tell me. Corrections are welcome. Read how I work, see the corrections policy, or get in touch.