Blogs
Here's how I actually think about blogs when I'm in the middle of a real project.
Start here
- Clarify the outcome
- Check the live SERP
- Change one thing, then measure
What I'd do first
- Clarify the outcome you need this week
- Check the live SERP for the query
- Change one page, then measure in Search Console
Plain-English take
A blog is a website or section of a website that publishes posts regularly, usually in reverse chronological order, on a topic or set of topics.
What I got wrong
- Treating it as a one-off task
- Copying someone else's playbook without checking intent
- Measuring vanity metrics instead of the job-to-be-done
Next step
Quick answers
What is a blog?
A blog is a website or section of a website that publishes posts regularly, usually in reverse chronological order, on a specific topic or set of topics. The word 'blog' is short for 'weblog'.
How does blogging help SEO?
Blogging helps SEO by providing fresh content, targeting informational search queries, building topical authority, earning backlinks, and supporting internal linking to other pages on your site.
What is the difference between a blog and a static page?
A blog is dynamic, with posts displayed in reverse chronological order and often updated. A static page (like an About or Contact page) has fixed content that rarely changes.
What are the best blogging platforms?
Popular blogging platforms include WordPress.org, Blogger, Medium, Wix, and Squarespace. The best choice depends on your needs for control, ease of use, and scalability.
Sources
Primary documentation is linked directly. Anything commercial is marked nofollow.
- Google Search Central — Best source for Google guidance on helpful content, indexing, and SEO best practices.
- Google Search Central: Creating helpful, reliable, people-first content — Useful for explaining why blog content should be written for users first.
- Google Search Central: SEO Starter Guide — Good reference for how blogs fit into site structure, content, and discoverability.
Notes from Callum Bennett.