Fatrank
FatRank is a free Chrome extension that shows a domain's Google position for a chosen keyword and the specific URL ranking for that term.
The short verdict
- Install FatRank for quick, manual rank checks—not for ongoing tracking.
- Always check the country setting before comparing results.
- Use it for competitor research and prospecting, not client reporting that needs history.
- Pair it with a full rank tracker if you need automated, historical data.
I keep it installed for those "wait, where are we on this term?" moments.
What I'd actually use it for
- Competitor research: Check a competitor's rank for a target keyword in seconds.
- Prospecting: Before pitching a client, verify their current visibility.
- Quick client reports: Grab a snapshot for a simple update without firing up a paid tool.
- Country-specific checks: See how rankings differ across locales (e.g., UK vs. US).
What it's good at
- Speed: Enter a keyword after visiting a site, and you get the position instantly.
- Depth: Searches down to position 100—if it's not there, you know.
- Simplicity: No account, no setup, no learning curve.
- Export: Session history can be saved as CSV for later reference.
What it's awkward for
- Historical tracking: It's a snapshot, not a trend line. Don't use it to monitor changes over time.
- Large-scale checks: Manual entry per keyword—no bulk upload or automation.
- Stable rankings: A single live check can fluctuate due to personalization or location. Don't treat it as gospel.
- Brand confusion: FatRank is also a UK lead gen company. Make sure you're talking about the tool.
How to use it in 30 seconds
- Install the FatRank Chrome extension.
- Visit the website you want to check.
- Click the FatRank icon and enter your keyword.
- Review the domain position and URL position.
- (Optional) Change country via the dropdown.
- Export results as CSV if needed.
Next step
Quick answers
Is FatRank free?
Yes, it's a free Chrome extension.
Can FatRank check rankings in different countries?
Yes, it supports country-specific Google searches.
Does FatRank track rankings over time?
No, it provides a snapshot of current rankings only.
Sources
Primary documentation is linked directly. Anything commercial is marked nofollow.
- Google Chrome Web Store — Primary source for the FatRank extension's feature description and distribution.
- FatRank official site — Primary source for the company/brand identity and official positioning.
Notes from Callum Bennett.