Keyword Analysis for SEO
Here's how I actually think about keyword analysis for seo when I'm in the middle of a real project.
What I’d do first
- Clarify the outcome
- Check the live SERP
- Change one thing, then measure
What I'd do first
- Clarify the outcome you need this week
- Check the live SERP for the query
- Change one page, then measure in Search Console
Plain-English take
Keyword analysis is the process of evaluating search terms to choose the queries that are most relevant, achievable, and valuable for SEO.
What I got wrong
- Treating it as a one-off task
- Copying someone else's playbook without checking intent
- Measuring vanity metrics instead of the job-to-be-done
Next step
If you liked this
Sources
- Google Search Central — Best source for Google’s guidance on how search works, content relevance, and SEO basics.
- Google Search Central - SEO Starter Guide — Useful for page-level SEO fundamentals that support keyword targeting and content planning.
- Ahrefs - Keyword Research — Well-known SEO reference for practical keyword research workflows and prioritization.
Notes from Callum Bennett.