Real Estate SEO
Here's how I actually think about real estate seo when I'm in the middle of a real project.
What I’d do first
- Clarify the outcome
- Check the live SERP
- Change one thing, then measure
- Clarify the outcome you need this week
- Check the live SERP for the query
Plain-English take
Real estate SEO is the practice of optimizing a realtor, brokerage, or property website to rank in organic search results for location-based buying, selling, and market-intent queries.
What I got wrong
- Treating it as a one-off task
- Copying someone else's playbook without checking intent
- Measuring vanity metrics instead of the job-to-be-done
Next step
Sources
Primary documentation is linked directly. Anything commercial is marked nofollow.
- Google Search Central — Best source for Google’s crawling, indexing, structured data, and quality guidance.
- Google Business Profile Help — Authoritative source for profile setup, categories, service areas, reviews, and local ranking basics.
- Google Search Essentials — Core documentation for page quality, technical requirements, and search-friendly site practices.
Notes from Callum Bennett.