Screaming Frog
Here's how I actually think about screaming frog when I'm in the middle of a real project.
What I’d do first
- Clarify the outcome
- Check the live SERP
- Change one thing, then measure
What I'd do first
- Clarify the outcome you need this week
- Check the live SERP for the query
- Change one page, then measure in Search Console
Plain-English take
Screaming Frog SEO Spider is a desktop website crawler used to audit technical and on-page SEO by collecting page-level data from a site.
What I got wrong
- Treating it as a one-off task
- Copying someone else's playbook without checking intent
- Measuring vanity metrics instead of the job-to-be-done
Next step
If you liked this
Sources
- Screaming Frog SEO Tools — Official product description of the SEO Spider and its purpose.
- Screaming Frog Pricing — Official pricing and license tiers.
- Screaming Frog Blog: 11 Little-Known Features in the SEO Spider — Official documentation-like post covering features such as GA/GSC discovery and fragment crawling behavior.
Notes from Callum Bennett.