SEO LP
In SEO, an LP (landing page) is a page designed to capture search traffic and convert visitors into a specific action, like a purchase or signup.
Start here
- Define the user's search intent before writing a single line of copy.
- Ensure your LP has enough indexable HTML text to satisfy both users and search engines.
- Use a clear title tag, one H1, and logical H2s that mirror the user's questions.
- Test page speed and mobile usability — they directly impact rankings and conversions.
- Avoid image-only text and thin content; supplement visuals with descriptive text.
I've made both mistakes, and I'll show you how to avoid them.
What I'd do first
- Start with search intent. Before writing a single word, ask: what is the user actually looking for? If they search "best running shoes for flat feet," they want a comparison, not a sales pitch.
- Write a clear, keyword-rich title tag. Put your primary keyword near the front. Keep it under 60 characters.
- Use one H1 that matches the title. Then break the page into logical H2 sections that answer related questions.
- Add indexable text. If your LP relies on images or videos, supplement them with HTML text that covers the topic thoroughly.
- Check page speed and mobile usability. Use Google's PageSpeed Insights and Mobile-Friendly Test. Slow pages kill both rankings and conversions.
Plain-English take
An SEO LP is just a page you build with two jobs: get found on Google and get people to do something. That something could be buying a product, signing up for a newsletter, or downloading a guide. The trick is that these two jobs sometimes fight each other. A page that's too salesy might not have enough useful content to rank. A page that's too informative might not push people to convert. The best SEO LPs find a middle ground: they answer the user's question first, then gently guide them toward the action.
When it actually matters
- You're running a campaign. Whether it's a product launch, a seasonal sale, or a lead gen push, a dedicated LP can outperform a generic page.
- You want to rank for a specific query. Homepages and category pages are too broad. An LP lets you laser-focus on one keyword and one intent.
- You're testing offers. LPs make it easy to A/B test headlines, CTAs, and layouts without messing up your main site structure.
- You need to track conversions cleanly. A standalone LP gives you clear attribution: you know exactly where traffic came from and what they did.
What I got wrong
- I assumed every LP should rank. Early on, I'd build a beautiful ad landing page with almost no text and wonder why it never showed up in search. Now I know: if you want organic traffic, you need indexable content.
- I used image-only text. I thought it looked cleaner. Google couldn't read it. Lesson learned: always use HTML text for key messages.
- I optimized for one keyword and forgot the rest. Search intent isn't a single phrase. People ask questions, use synonyms, and expect comprehensive answers. Now I build LPs that cover the topic, not just the keyword.
- I ignored mobile performance. My LP looked great on desktop but took forever to load on phone. That's a double penalty: users bounce, and Google notices.
Next step
Quick answers
What does LP stand for in SEO?
LP stands for landing page, a page designed to capture traffic from search engines and convert visitors into a specific action.
Can a landing page rank on Google?
Yes, if it contains enough indexable text, matches search intent, and follows on-page SEO best practices.
What is the difference between an LP and a homepage?
A homepage is a general entry point for a site, while an LP is focused on a single goal, like a download or purchase.
Sources
Primary documentation is linked directly. Anything commercial is marked nofollow.
- Google Search Central — Best primary reference for crawlability, indexing, page quality, structured data, and search-friendly content guidance.
- Google Search Central: Creating helpful, reliable, people-first content — Useful for explaining how LP content should satisfy user intent rather than only targeting keywords.
- Google Search Central: SEO starter guide — Core guidance for titles, headings, text content, and site architecture relevant to LP optimization.
- Google Search Central: Page experience — Relevant for speed, mobile usability, and user experience factors that can affect LP performance.
- Google Search Central: Intro to structured data — Helpful if the LP uses FAQ, product, or organization markup to enhance understanding.
Notes from Callum Bennett.