SEO Spyglass
Here's how I actually work with seo spyglass when the stakes are real.
The short verdict
- SEO SpyGlass is part of the SEO PowerSuite toolset and is focused on backlink analysis and link auditing.
- It can analyze a website’s backlink profile and compare it with competitor backlink profiles.
- The tool reports backlink-related data such as referring domains, anchor text, and link metrics.
For SEO practitioners, it helps reveal which sites link to you or competitors, which can guide link prospecting and competitive research. It also supports backlink audits by highlighting anchor text patterns, referring domains, and potentially risky links.
Example
SEO SpyGlass is part of the SEO PowerSuite toolset and is focused on backlink analysis and link auditing.
Quick start
- Define the goal for this topic.
- Check the live SERP format.
- Improve one page that matches the intent.
- Measure in Google Search Console.
Common mistakes
- Treating the topic as a one-time task
- Ignoring search intent
- Copying tactics without checking your SERP
Next step
Quick answers
Is SEO SpyGlass free?
SEO SpyGlass offers a free version with limited features and a paid version with full functionality. Check the official website for current pricing.
How does SEO SpyGlass compare to Ahrefs?
Ahrefs has a larger backlink index and more advanced features, but SEO SpyGlass is more affordable and integrates with other SEO PowerSuite tools.
Can SEO SpyGlass find toxic backlinks?
Yes, it assigns risk scores to backlinks based on various signals, helping you identify potentially harmful links for disavowal.
Does SEO SpyGlass work for competitor analysis?
Yes, you can compare your backlink profile with competitors to see where they get links and find new link-building opportunities.
Sources
Primary documentation is linked directly. Anything commercial is marked nofollow.
- Google Search Central — Best authority for guidance on link spam, disavow use, and how Google evaluates links.
- SEO PowerSuite / SEO SpyGlass product documentation — Primary source for product capabilities, workflow, and current pricing/features.
- Google Search Central: Link spam policies — Useful for explaining what link issues matter from Google’s perspective.
Notes from Callum Bennett.