SEO Updates
Here's how I actually think about seo updates when I'm in the middle of a real project.
What I’d do first
- Clarify the outcome
- Check the live SERP
- Change one thing, then measure
What I'd do first
- Clarify the outcome you need this week
- Check the live SERP for the query
- Change one page, then measure in Search Console
Plain-English take
SEO updates are changes to Google’s search ranking systems that can shift how pages are evaluated, surfaced, and ranked in search results.
What I got wrong
- Treating it as a one-off task
- Copying someone else's playbook without checking intent
- Measuring vanity metrics instead of the job-to-be-done
Next step
If you liked this
Sources
- Google Search Central: Core Updates — Primary source for how Google says to respond to core updates and what not to do.
- Google Search Central: SEO Starter Guide — Official baseline guidance on high-quality content, crawlability, canonicalization, and site structure.
- Google Search Status Dashboard — Official place to confirm update rollouts and timing for impact analysis.
Notes from Callum Bennett.