Keywords Everywhere
Keywords Everywhere is a browser extension that slaps search volume, CPC, and related keywords right into your SERPs. I use it to speed up the first pass of keyword research without leaving Google.
The short verdict
- Install it and use it for quick SERP scans, not final decisions.
- Pair it with manual SERP review and intent analysis.
- Watch your credit usage if you're on the paid tier.
- Don't rely on it for organic keyword difficulty — use a separate tool.
But like any tool that promises to make SEO faster, it has sharp edges.
What I'd actually use it for
I use Keywords Everywhere for two things, mostly. First, the initial scan of a SERP. When I'm trying to figure out whether a keyword is worth pursuing, I want to see volume and CPC without leaving the page. The extension puts that data right next to each result. I can quickly spot which queries have decent volume but low competition, or which ones are clearly PPC-heavy. It's a gut-check before I open Keyword Planner or Ahrefs.
Second, I use it for related keyword discovery. When you search for something, the extension shows a sidebar or popup with related terms, long-tail variations, and 'People Also Search For' data. I've found this surprisingly useful for content planning. You search for 'best running shoes' and suddenly you see 'best running shoes for flat feet' and 'best running shoes for wide feet' — those are content angles I might have missed.
The key is that I use it as a first pass, not a final answer. It's a signal, not a source of truth.
What it's good at
Speed. That's the main thing. It's fast to install, fast to use, and fast to give you a directional sense of a keyword's value. I've had moments where I'm in a meeting and someone asks 'what's the volume on that?' and I can just search and see it. No tab switching.
It's also good for spotting patterns. If you're looking at a list of 20 keywords and you see that most of them have CPC above $5, that tells you something about commercial intent. The extension makes those patterns visible at a glance.
And it's cheap. The free tier gives you enough credits to get a feel for it. If you're a freelancer or small site owner, you might never need to pay.
What it's awkward for
The biggest awkwardness is that the volume numbers are estimates. They're not from Google's internal data. I've seen cases where Keywords Everywhere shows 500 monthly searches and Google Keyword Planner shows 1,000. Which one is right? Neither, exactly. They're both models. But if you treat the extension's numbers as precise, you'll make bad decisions.
Another issue is credit management. The extension uses a credit system for the paid tier. You get a certain number of lookups per month. If you go deep on a big keyword list, you can burn through credits fast. I've had moments where I'm in the zone and suddenly hit a wall. It's not a dealbreaker, but it's annoying.
Also, it doesn't do keyword difficulty in a meaningful way. It shows 'competition' which is basically the number of advertisers bidding on the keyword. That's useful for PPC, but it's not the same as organic difficulty. If you're doing SEO, you still need a separate tool for that.
Alternatives I'd consider
If you want a similar browser extension but with more data sources, [Ubersuggest](/tool-lab/ubersuggest/) has a free Chrome extension that gives you volume, CPC, and difficulty. It's a bit more polished, but the free tier is more limited.
If you need full keyword research with difficulty scores, competitive analysis, and backlink data, you're looking at [Semrush](/tool-lab/semrush/) or [Ahrefs](/tool-lab/ahrefs/). Those are subscription tools, not extensions. They're more expensive but way more powerful.
For a free option, Google's own Keyword Planner gives you volume ranges and CPC data. It's clunky and requires an Ads account, but the data is as close to Google's internal numbers as you'll get.
Next step
Quick answers
Is Keywords Everywhere accurate?
The search volume numbers are estimates from various providers, not Google's own data. Use them as directional signals, not exact counts.
Does it work on YouTube and Amazon?
Yes, it supports those platforms, but coverage can vary. I've found YouTube data more reliable than Amazon.
How many credits do I need?
Depends on usage. For a few hours of SERP scanning a week, the free tier or a small credit pack lasts a while.
Sources
Primary documentation is linked directly. Anything commercial is marked nofollow.
- Keywords Everywhere FAQ — Primary source for setup, features, and how the tool presents metrics.
- Keywords Everywhere site — Official product source for positioning, supported browsers, and account/credit model.
- Google Search Central — Authoritative SEO guidance to pair with keyword tools when evaluating search intent and content quality.
- Google Ads Keyword Planner Help — Useful reference for understanding keyword volume and PPC-oriented terminology used by the tool.
Notes from Callum Bennett.