Editorial Links
Here's how I actually work with editorial links when the stakes are real.
Start here
- Editorial links are typically described as earned, organic backlinks that are not paid for and not traded for.
- They are placed by a writer, editor, or journalist because the source adds context, evidence, or credibility to the article.
- Editorial links are often considered higher-value than many other backlink types because they can carry strong authority and topical relevance.
Editorial links are among the most valuable backlinks in SEO because they usually come from relevant, trusted pages and reflect genuine editorial endorsement. For practitioners, they are a core outcome of linkable assets, digital PR, and earned-media outreach rather than transactional link schemes.
Example
Editorial links are typically described as earned, organic backlinks that are not paid for and not traded for.
Quick start
- Define the goal for this topic.
- Check the live SERP format.
- Improve one page that matches the intent.
- Measure in Google Search Console.
Common mistakes
- Treating the topic as a one-time task
- Ignoring search intent
- Copying tactics without checking your SERP
Next step
Quick answers
What is an editorial link?
An editorial link is a backlink that a publisher adds voluntarily because your content adds value to their article. It is earned, not paid for or explicitly requested.
How do I get editorial links?
Create linkable assets (original research, data, tools, expert insights) and promote them through digital PR, journalist outreach, and HARO responses.
Are editorial links better than guest post links?
Generally yes, because editorial links are placed by editorial judgment and often carry more trust and relevance. Guest posts can also be valuable but may require disclosure if compensated.
Can editorial links hurt my SEO?
No, if they are truly earned and from relevant, authoritative pages. However, manipulative link building disguised as editorial can violate guidelines.
Sources
Primary documentation is linked directly. Anything commercial is marked nofollow.
- Google Search Central — Best source for link spam, paid links, and disclosure-related guidance.
- Ahrefs Glossary — Clear industry definition of editorial links as organic, earned backlinks.
- Google Search Central — Useful for the broader role of quality content and links in SEO.
Notes from Callum Bennett.